Forever-Red is a business that is run by a class, Students Acquiring Knowledge Through Enterprise (S.A.K.E.). SAKE is a student-run, non-profit business operated through the University of Arkansas' Sam M. Walton College of Business.
Although Forever-Red is managed by students seeking knowledge about the operation of an enterprise, it is foremost a business dedicated to customer service and providing quality products. We take great pride in ensuring that each product we deliver is exactly what our customers want.
Further, every penny Forever-Red earns is reinvested to develop our business for our learning experience. Thus, our motivation and focus comes from the pride of managing a successful business and satisfying our customers.