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Powered by students. 
Fueled by passion.

Whether you’ve spent just one year or a lifetime on The Hill, you will forever be part of the Razorback family. ForeverRed provides unique and personalized products that allow you to take the memories with you, wherever you go.

And, we’re not just any business. ForeverRed is powered by SAKE: Students Acquiring Knowledge through Enterprise. SAKE is a 100% student-run business on the University of Arkansas campus. From developing new products to fulfilling orders, students do everything. When you buy a ForeverRed product, you are shaping the next generation of UA business students.